Overview
What it is
A Skill for analyzing existing research assets and mining new ones (Reddit, G2, communities) to ground positioning and product in reality.
When to use it
Before major positioning, pricing, or page rewrites.
Who it’s for
PMs, researchers, marketers.
Expected output
Themes, quotes, personas, or JTBD summaries depending on input.
Setup instructions
- Open the source repo on GitHub.
- Copy marketing/skills/customer-research/SKILL.md into a Claude Skill.
Usage
Good inputs
- • Transcripts, reviews, or source URLs
- • Research question
Example prompts
- Mine recent G2 reviews of our top 3 competitors for churn drivers.
Expected outputs
- • A structured synthesis with quotes.
Tips & limitations
- • Pairs well with the in-house Research Synthesis skill.
Tags
#external
#research
#voc
#jtbd