Overview
What it is
Expert conversion-copywriting Skill for homepages, landing pages, pricing, feature, and product pages.
When to use it
When existing copy is weak, unclear, or not converting.
Who it’s for
Marketing, founders, and PMs.
Expected output
Rewritten copy with rationale per section.
Setup instructions
- Open the source repo on GitHub.
- Copy marketing/skills/copywriting/SKILL.md into a Claude Skill.
Usage
Good inputs
- • Page type and goal
- • Current copy
- • Target audience
Example prompts
- Rewrite this hero for a B2B SaaS targeting CS leaders.
Expected outputs
- • Multiple variants with reasoning.
Tips & limitations
- • Provide product-marketing context for stronger results.
Tags
#external
#marketing
#copy