Overview
What it is
Expert cold-email writing Skill covering subject lines, openers, body, CTAs, personalization, and follow-up sequences. Part of the imported marketing skill pack.
When to use it
When writing prospecting, SDR, or outbound campaigns.
Who it’s for
Founders, sales, and marketing.
Expected output
A ready-to-send cold email plus a 3–5 step follow-up sequence.
Setup instructions
- Open the source repo on GitHub.
- Copy marketing/skills/cold-email/SKILL.md into a Claude Skill.
- Optionally include the references/ folder for templates.
Usage
Good inputs
- • Recipient role + company
- • Desired outcome
- • Why them specifically
Example prompts
- Write a cold email to a VP of Eng at a 200-person SaaS about reducing on-call burden.
Expected outputs
- • A short email + follow-ups.
Tips & limitations
- • Include product-marketing context for sharper personalization.
Tags
#external
#marketing
#email
#outbound