Overview
What it is
A Claude Skill that produces a tailored interview guide for a customer, then turns the transcript into a structured case study draft (challenge → approach → outcome → quote).
When to use it
Whenever a customer agrees to be featured — from kickoff through publish-ready draft.
Who it’s for
Marketing and CS leads driving customer stories.
Expected output
An interview guide on day 1, and a 400–600 word case study draft after the call.
Setup instructions
- Open Claude → Skills → New.
- Paste customer-story.md as the skill body.
- Save as ‘Customer Story Interviewer’.
Usage
Good inputs
- • Customer name, segment, and what they use Cabana for
- • A rough outcome metric if known
Example prompts
- Build an interview guide for Northwind Health, mid-market, reduced no-shows 22%.
Expected outputs
- • 10–12 question guide; later, a case study draft with a pulled headline quote.
Tips & limitations
- • Always ask for one specific number and one specific moment.
- • Send the draft to the customer for approval before design.
Tags
#marketing
#case-study
#customer