Overview
What it is
A reusable ChatGPT prompt that converts a short goal statement into a full campaign brief: audience, core message, channels, KPIs, asset list, and timeline.
When to use it
At the start of any new campaign — paid, lifecycle, partner co-marketing, or launch.
Who it’s for
Marketing, plus PMs or partner leads kicking off a co-marketing push.
Expected output
A 1-page brief with 6 fixed sections, ready to drop into Notion for stakeholder review.
Setup instructions
- Open ChatGPT and create a Project called ‘Campaign Briefs’.
- Paste the prompt as project instructions.
- Start each chat with the campaign goal in one sentence.
Usage
Good inputs
- • A one-sentence goal
- • Target segment
- • Budget range and timeframe
Example prompts
- Brief: drive 200 demo requests from mid-market clinical buyers in Q3, $40k budget.
Expected outputs
- • A 6-section brief with KPIs and an asset checklist.
Tips & limitations
- • Always name a single decision-maker in the brief.
- • Re-run after stakeholder feedback rather than editing inline.
Tags
#marketing
#brief
#planning